BEFORE THE WORK STARTS
A small request can hide a surprising amount of work
A request such as "refresh the logo" or "make a short launch video" leaves the important parts unstated. How many concepts, formats, meetings, and review rounds are included? Who supplies the copy or source files?
If the quote contains one flat number, those decisions get made during delivery. A few extra formats or another option for stakeholders can add hours without changing the agreed price.
A useful estimate turns the request into named deliverables and planned hours. It also says what a review round covers and what the client needs to provide before each phase can start.
Roadbase drafts that first breakdown from a brief or PDF. You review the tasks, hours, timing, costs, and assumptions, then adjust the quote to fit the project and your way of working.